Who We Are

The Mt. Pleasant Area Convention & Visitors Bureau (MPACVB), or Meet Mt. Pleasant, is the destination marketing and management organization servicing Isabella County in the state of Michigan.  The MPACVB performs critical work to drive sustainable visitor and business meeting demand, addresses unique needs within the community, and strives to ensure local businesses and the community thrive all while increasing the economic impact to the area.

The MPACVB does this through marketing of the area promoting events, attractions, golf, meetings, and sports groups.  The MPACVB provides sponsorships, invests in improving tourism in Isabella County through Destination Development initiatives, works with media, and advocates for tourism.  They partner with local and statewide organizations to improve tourism and increase community pride.

Our Mission

The purpose of Meet Mt. Pleasant is the marketing and development of the city and county brand experiences to targeted overnight visitor audiences for economic growth and quality of place.

Meet Mt. Pleasant’s Vision 2030
To be the recognized and influential community tourism leader through successful productive destination partnerships.

Destination Development

Tourism Award