Each year the Mt. Pleasant Area Convention & Visitors Bureau (MPACVB) recognizes an individual or organization who has made significant contributions to the community through tourism by enhancing visitor experiences, creating opportunity to drive economic impact, improving the overall quality of life for our residents and visitors. The MPACVB also demonstrates their commitment and advocacy to higher-education and the hospitality industry by selecting one outstanding Central Michigan University student to receive the William Brehm Tourism Scholarship.

• William Brehm — 2007
• Clarence and Jeff Tuma — 2008
• Bud Fisher — 2009
• Wallace Blodgett — 2010
• Special Olympics Michigan — 2011
• Central Michigan University — 2012
• Doug and Bart LaBelle — 2013
• Morey Foundation — 2014
• Mt. Pleasant Parks and Rec — 2015
• Art Reach of Mid Michigan — 2016
• Hunter Family — 2017
• Saginaw Chippewa Indian Tribe — 2018
• Gus Macker at CMU — 2019
• The McGuirk Family — 2020
• Middle Michigan Development Corp. — 2021
• Shepherd Maple Syrup Festival — 2022
• The Breidenstein Family — 2023

• Chris Wawa — 2007
• Kari Jurecic — 2008
• Nicolas Bite — 2009
• Janelle Reava — 2010
• Danielle Wood — 2011
• Sabrina Besaw — 2012
• Erin Varcoe — 2013
• Jenna Squires — 2014
• Marjorie Wallington — 2015
• Alexis Conklin — 2016
• Ericka Pauly — 2017
• Summer Sharrard — 2018
• Isabel Roth — 2019
• Kristen Satkowiak — 2020
• Piper Fujita — 2021
• Madison Moore — 2022
• Annie Laurenz & Andrew Wittbrodt — 2023