Meet Mt. Pleasant – Join Our Team!

Meet Mt. Pleasant is growing – just like the community we’re promoting. As the organization is charged with marketing the Mt. Pleasant area to meeting planners and visitors, we are looking for people who share our enthusiasm and passion for community.

Career Opportunities

We are currently hiring the positions of Content & Communications Coordinator and Sales Coordinator.

Full-time, Content & Communications Coordinator

Reports to: Executive Director

Summary: Share the Mt. Pleasant experience with visitors and community members through digital story-telling and implement multichannel marketing and communications efforts.

Duties and Responsibilities

  • Assist in the development, execution, tracking and optimization of assigned marketing programs, campaigns and/or advertising projects; emphasis on social media, email, digital ads, print ads and website content.
  • Oversee all digital marketing programs with the goal of maximizing impact/ROI.
  • Prepare, maintain and distribute marketing materials and communication pieces (i.e. emails, newsletters, website content, guides, brochures, etc.) across platforms/channels for assigned Marketing program(s); ensure Meet Mt. Pleasant brand message is integrated and consistent across departments.
  • Manage all MPACVB social media channels; Facebook, Twitter, Instagram and YouTube.
  • Maintain and update the CVB’s website.
  • Manage all Meet here social media channels; Facebook.
  • Attend special events throughout the area to capture footage and photography to be used in social media activities and various web platforms.
  • Develop and maintain social media content plan schedules and reports.
  • Monitor and make strategic decisions for CVB content based on analytics and other research avenues.
  • Assist in assigned budget tracking and provide reporting to the Executive Director.
  • Collaborate with third-parties on various digital marketing programs, campaigns and advertising projects.
  • Assist in development, execution and tracking of public relations efforts (i.e. media pitches, press releases, media lists, media mentions, etc.).
  • Maintain current knowledge of industry trends and best marketing practices; make recommendations to improve current programs and processes.
  • The Content & Communications Coordinator‘s duties are not limited to the statements mentioned above; the list is intended to describe the general nature and levels of work being performed as assigned for this job; additional responsibilities may be assigned.

Requirements

  • Bachelor’s degree in marketing, communications, public relations, media or related area or equivalent combination of education and experience.
  • One to two years experience in marketing, social media marketing, or related area.
  • Experience with marketing software and tools preferred (i.e. Google Analytics, Facebook Business Manager, Facebook Ads Manager, Adobe Creative Suite, etc.).
  • Strong written and verbal communication skills. Must have attention to detail and effective planning, organization, prioritization and project/time management skills to meet deadline driven timelines.
  • General knowledge of the Mt. Pleasant area as it relates to tourism (i.e. attractions, lodging properties, dining, etc.)
  • Ability to work collaboratively with MPACVB team

Interested candidates should send cover letter and resume via email to employment@meetmtp.com.

The Mt. Pleasant Area Convention & Visitors Bureau (MPACVB) is a non-profit destination marketing and management organization for Isabella County.

Full Time, Sales Coordinator

Reports to: Executive Director

Summary: Provide exceptional service and support to meeting and sport event planners, organizations, and venues by cultivating new and maintaining existing relationships, and collaborating with partners to promote Isabella County as a destination for meetings and recreation sport tourism.

Duties & Responsibilities:

  • Soliciting, booking, and servicing the meetings and sports markets that generate visitor spending and promotional exposure for Isabella County
  • Responsible for cultivating and maintaining relationships with association, government, corporate meeting planners and sports rights holders to serve as a knowledge base for meeting planners and sports rights holders and act as a community liaison
  • Assist in the research and implementation of marketing and communication strategies that promote the Mt. Pleasant area as a destination for overnight stays, meetings, and sports events
  • Manage RFP’s and maintain Simpleview for tracking both markets
  • Maintain a highly engaged working relationship and knowledge of the hotels, meeting facilities, sports facilities, attractions, businesses, events, and services available in the Isabella County area
  • Attend tradeshows and other events to help increase CVB promotion and awareness
  • Assist with planning and implementing events, partnerships, etc.
  • Assist with promotional efforts for the golf market in Isabella County
  • Assist CVB team with marketing strategies, budget development, and overall strategic director for the CVB.
  • Maintain a comprehensive calendar of events taking place in Isabella County
  • Evaluate and report on sport event performance and economic impact
  • Evaluate and report on meetings RFP’s, booked business and lost business
  • Organize sports commission meetings and (FAM) Tour for the meetings market

Requirements:

  • Bachelor’s degree in business, communications, hospitality, event planning or similar field or equivalent combination of education and experience
  • One to two year experience in marketing, sales, business or related area
  • Excellent communication skills and knowledge of office software, including CRM systems
  • Excellent organization skills and ability to manage multiple assignments
  • Willing and able to work with and be accessible to clients, sometimes evenings and/or weekends
  • Knowledge of the Mt. Pleasant area and regional sports market preferred
  • Must be willing to travel, have a valid driver’s license and reliable transportation

Interested candidates should send cover letter and resume via email to employment@meetmtp.com.

The Mt. Pleasant Area Convention & Visitors Bureau (MPACVB) is a non-profit destination marketing and management organization for Isabella County.

How to apply

If you think you’d be a good fit for our team, please email PDF documents of the following:

  1. A cover letter that helps us understand what we would gain if you joined our team.
  2. Your resume.

Meet Mt. Pleasant is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.

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