Full-time, Content & Communications Coordinator

Position: Full-time

Reports to: Executive Director

Summary: Share the Mt. Pleasant experience with visitors and community members through digital story-telling and implement multichannel marketing and communications efforts.

Duties and Responsibilities

  • Assist in the development, execution, tracking and optimization of assigned marketing programs, campaigns; emphasis on social media, email, digital ads, and website content.
  • Oversee all digital marketing programs with the goal of maximizing impact/ROI.
  • Responsible for maintaining and optimizing CVB’s website including calendar of events.
  • Manage MPACVB social media channels; Facebook, Twitter, Instagram, YouTube, TikTok.
  • Maintain state calendars such as Pure Michigan.
  • Maintain challenges and CVB app.
  • Assist in development and implement marketing for the meet here branding
  • Attend special events throughout the area to capture footage and photography to be used in social media activities and various web platforms.
  • Develop and maintain social media content plan schedules and reports.
  • Monitor and make strategic decisions for CVB content based on analytics and other research avenues.
  • Responsible for blog implementation, planning, research, content, etc.
  • Oversee the development, execution and tracking of public relations efforts (i.e. media pitches, press releases, media lists, media mentions, etc.).
  • Maintain current knowledge of industry trends and best marketing practices; make recommendations to improve current programs and processes for the leisure market.
  • Represent the CVB at tradeshows and CMU, Casino or others events as needed.
  • Be visitor expert with knowledge of community, provide great customer service, and assist with office duties.
  • The Content & Communications Coordinator ‘s duties are not limited to the statements mentioned above; the list is intended to describe the general nature and levels of work being performed as assigned for this job; additional responsibilities may be assigned.

Requirements

  • Bachelor’s degree in marketing, communications, public relations, media or related area or equivalent combination of education and experience.
  • One to two years’ experience in marketing, social media marketing, or related area.
  • Experience with marketing software and tools preferred (i.e. Google Analytics, Facebook Business Manager, Facebook Ads Manager, Adobe Creative Suite, etc.).
  • Strong written and verbal communication skills. Must have attention to detail and effective planning, organization, prioritization, and project/time management skills to meet deadline driven timelines.
  • Creative and proactive team member with enthusiasm for all areas of communications and collaboration.
  • General knowledge of the Mt. Pleasant area as it relates to tourism (i.e. attractions, lodging properties, dining, etc.)

Interested candidates should send cover letter and resume via email to employment@meetmtp.com.

The Mt. Pleasant Area Convention & Visitors Bureau (MPACVB) is a non-profit destination marketing and management organization for Isabella County.

How to apply

If you think you’d be a good fit for our team, please email PDF documents of the following:

  1. A cover letter that helps us understand what we would gain if you joined our team.
  2. Your resume.

Meet Mt. Pleasant is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.

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