A few years ago, patriarch Doug Perry was facing some serious health issues and his family wanted to help him feel better. So all five of them – Doug, his wife Laurie, and their children Mitch, Korynne, and Grant – started researching best practices for all their needs.
Eventually, they found infrared saunas in one spot, a float-pod place in Detroit, and a unique massage bed in Kalamazoo. On these outings, the Perrys often found themselves looking for places to grab a juice, but rarely found them close to one another. That’s when the plan for Pure Vitality was born – all their favorite goods and services could be in one place.
“When you put them all together, there’s nothing really like this in Mt. Pleasant or surrounding
Members of the Perry family with Pure Vitality drinks
The Perry family hopes Pure Vitality serves as a welcoming center for alternative and holistic services like saunas, massages, and float pods. The spa combines all of the food and experiences the Perrys found were beneficial to their wellness and, they believe, the health of the community.
“We like to say we’re an oasis in the middle of town,” Mitch Perry said.
One of the most challenging yet rewarding parts of that renovation project was finding the beautiful tin ceiling under some acoustical tiles. It took about four months to clean off the dirt and paint that covered them.
From there, the Perrys purposefully made the interior feel tropical. The front windows and interior rooms are filled with green plants. There is floral furniture and minimal disruptions from noise or the constant “pings” of smartphones – an effort to help their customers avoid information overload.
Floating inside a pod at Pure Vitality simulates a weightless environment
To attract customers from the community and nearby Central Michigan University, Pure Vitality keeps prices competitive, Grant Perry said. Customers can get an infrared sauna, massage bed, float pod and juice for $99. If you bring a friend, there’s a $5 discount for both of you.
“We have people who come from all over to use our services. We’ve had customers from Traverse City to Detroit to Royal Oak. One customer who is a professional trucker comes in every time he goes through the area,” said Mitch Perry, “He says it helps increase the quality of his life.”